Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’ homes. Seeing people’s surroundings might give us unexpected insights into what they’re like as a person.
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of communication. And this has some surprising benefits for some people.
Well, the world looks a bit different since we last posted a blog. We do hope you are all keeping safe and well. Work-life has changed for many of us, and you might not be thinking about commissioning or conducting research right now. But even if you’ve put the brakes on for the time being, research will become vital over the coming weeks and months.
Technology is progressing at a remarkable pace. Not a day goes by without the announcement of a new smart product or software that promises to make our lives easier. So what does this year have in store? The place to find out is the annual CES (Consumer Electronics Show) in Las Vegas, which has just wrapped up its 2020 offering.
Two of Plotto’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the latter.
So you’ve created an online video survey, collected your responses, and you’ve got a pile of videos to sift through. At this point you might be thinking: great result, but what does it all mean?
If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the right place.
It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the person it has come from saying it?
So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you start gathering video responses, you need to decide how you’re going to do the asking.
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.