Blog

About Face: Video calling brings us closer together
May 27, 2020

Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’ homes. Seeing people’s surroundings might give us unexpected insights into what they’re like as a person.

Video calling booms in Lockdown
April 30, 2020

Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of communication. And this has some surprising benefits for some people.

Research in the era of COVID-19
March 31, 2020

Well, the world looks a bit different since we last posted a blog. We do hope you are all keeping safe and well. Work-life has changed for many of us, and you might not be thinking about commissioning or conducting research right now. But even if you’ve put the brakes on for the time being, research will become vital over the coming weeks and months.

What’s new in tech for 2020?
February 12, 2020

Technology is progressing at a remarkable pace. Not a day goes by without the announcement of a new smart product or software that promises to make our lives easier. So what does this year have in store? The place to find out is the annual CES (Consumer Electronics Show) in Las Vegas, which has just wrapped up its 2020 offering.

How video marketing can help build your brand
December 10, 2019

Two of Plotto’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the latter.

Uncover meaningful insights with PLOTTO's analytics
October 30, 2019

So you’ve created an online video survey, collected your responses, and you’ve got a pile of videos to sift through. At this point you might be thinking: great result, but what does it all mean?

8 ways to use video research and improve your business
September 23, 2019

If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the right place.

7 creative ways to use video in research findings
August 19, 2019

It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the person it has come from saying it?

How to come across well on video
July 17, 2019

So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you start gathering video responses, you need to decide how you’re going to do the asking.

Smartphones make for smarter research
June 11, 2019

The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.

Case study: Video reaps rewards in agriculture
May 13, 2019

When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.

Case study: Video clinches win in Innovation Challenge
May 5, 2019

Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.