What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we still get the insights that come from really connecting with people?
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour and attitudes, helping inform the way you should communicate and tailor your offer. And the best way to understand those all-important emotions at this emotion-charged time is by hearing and watching people talk about how they feel.
Based on what was on show at CES 2021, the next few years promise to be an era of huge growth for technology shaped around our pandemic and post-pandemic needs. We’ll see the development of Artificial Intelligence, Extended Reality and Robotics – all supported by a major trend in itself, 5G networking. The main trends we are seeing fit into four areas of our lives: Homeworking and Learning, Entertainment, Health and Travel.
The team have been busy behind the scenes, creating new tools and making updates to improve Plotto. We're excited to announce the latest set of changes are now live.
With a round-up of 2020, we wish you a very happy and safe holiday season and here's to a better time for us all in 2021.
Our use of video has changed drastically in the last twenty years. Its power lies in its ability to communicate events from a subjective point of view - so it's not uncommon for us to be able to experience multiple subjective views.
Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones. Knowing how customers react and tapping into ideas they have for new or existing products and services hands a huge amount of power to those involved in all areas of business strategy.
We are excited to announce two major changes: the inclusion of multiple video questions within one survey and the ability for respondents to use Plotto offline.
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’ homes. Seeing people’s surroundings might give us unexpected insights into what they’re like as a person.
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of communication. And this has some surprising benefits for some people.
Well, the world looks a bit different since we last posted a blog. We do hope you are all keeping safe and well. Work-life has changed for many of us, and you might not be thinking about commissioning or conducting research right now. But even if you’ve put the brakes on for the time being, research will become vital over the coming weeks and months.
Technology is progressing at a remarkable pace. Not a day goes by without the announcement of a new smart product or software that promises to make our lives easier. So what does this year have in store? The place to find out is the annual CES (Consumer Electronics Show) in Las Vegas, which has just wrapped up its 2020 offering.