Blog

Case study: Video clinches win in Innovation Challenge
May 5, 2019

Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.

Seven of the Best Market Research Podcasts
February 23, 2019

We had a look at podcasts a couple of years ago on this blog and, with time at a premium for all of us these days, we thought it would be worth having another look at what’s out there to keep you informed and entertained on your commute, in your lunch hour or while you’re doing the housework.

What’s new in tech for 2019?
January 28, 2019

A glimpse of what you can expect this year in the world of tech.

Happy Holidays!
December 19, 2018

Happy Holidays! A round up of the hot topics in video surveys and video storytelling this year.

How video testimonials can boost brand power
November 27, 2018

The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.

How to tell a compelling story using video
October 30, 2018

How should you use video footage to create stories that your audience will enjoy watching and remember in their work? Here are the key things we think you should consider when putting together a video showreel.

Top tweets reveal what makes our audience chirpy
September 18, 2018

We had a look at our tweets over the past few months and found there were four hot topics that really caught our audience’s imagination…

Video-Based Research: No More Fake News?
August 15, 2018

Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.

Is your video research GDPR-ready?
July 12, 2018

If you conduct video surveys that involve research with EU citizens, the new General Data Protection Regulation (GDPR) is something you will need to have a grasp of.

Why video boosts the impact of research findings
June 8, 2018

We explore how market research videos can add impact and insight to presentations and debriefs.

Caught on film: Why respondents love video
May 10, 2018

Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.

Movies: non-verbal communication said more than words
April 23, 2018

A trip to the movies - five occasions where non-verbal communication told us more than spoken words ever could.