So you’ve created an online video survey, collected your responses, and you’ve got a pile of videos to sift through. At this point you might be thinking: great result, but what does it all mean?
If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the right place.
It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the person it has come from saying it?
So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you start gathering video responses, you need to decide how you’re going to do the asking.
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.
Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.
We had a look at podcasts a couple of years ago on this blog and, with time at a premium for all of us these days, we thought it would be worth having another look at what’s out there to keep you informed and entertained on your commute, in your lunch hour or while you’re doing the housework.
A glimpse of what you can expect this year in the world of tech.
Happy Holidays! A round up of the hot topics in video surveys and video storytelling this year.
The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.