Blog

How video testimonials can boost brand power
November 27, 2018

The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.

How to tell a compelling story using video
October 30, 2018

How should you use video footage to create stories that your audience will enjoy watching and remember in their work? Here are the key things we think you should consider when putting together a video showreel.

Top tweets reveal what makes our audience chirpy
September 18, 2018

We had a look at our tweets over the past few months and found there were four hot topics that really caught our audience’s imagination…

Video-Based Research: No More Fake News?
August 15, 2018

Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.

Is your video research GDPR-ready?
July 12, 2018

If you conduct video surveys that involve research with EU citizens, the new General Data Protection Regulation (GDPR) is something you will need to have a grasp of.

Why video boosts the impact of research findings
June 8, 2018

We explore how market research videos can add impact and insight to presentations and debriefs.

Caught on film: Why respondents love video
May 10, 2018

Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.

Movies: non-verbal communication said more than words
April 23, 2018

A trip to the movies - five occasions where non-verbal communication told us more than spoken words ever could.

The inevitability of video - video usage infographic
March 29, 2018

Video is becoming integral to all aspects of our digital lives, with consumers and businesses increasing consuming and creating video content. To help bring these trends to life we have created a shareable infographic rounding up the most impactful video stats from the web.

Is reading easier than listening?
March 12, 2018

In this article, we've decided to take a closer look at reading and listening, comparing how easy and effective each of them is for digesting information.

Emotion recognition technology – where could it take us?
January 25, 2018

An update on potential uses of emotion analytics that could be just around the corner...

We wish you a Merry Christmas and a Happy New Year
December 19, 2017

Merry Christmas from Team Plotto