The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.
How should you use video footage to create stories that your audience will enjoy watching and remember in their work? Here are the key things we think you should consider when putting together a video showreel.
We had a look at our tweets over the past few months and found there were four hot topics that really caught our audience’s imagination…
Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.
If you conduct video surveys that involve research with EU citizens, the new General Data Protection Regulation (GDPR) is something you will need to have a grasp of.
We explore how market research videos can add impact and insight to presentations and debriefs.
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.
A trip to the movies - five occasions where non-verbal communication told us more than spoken words ever could.
Video is becoming integral to all aspects of our digital lives, with consumers and businesses increasing consuming and creating video content. To help bring these trends to life we have created a shareable infographic rounding up the most impactful video stats from the web.
In this article, we've decided to take a closer look at reading and listening, comparing how easy and effective each of them is for digesting information.
An update on potential uses of emotion analytics that could be just around the corner...