Blog

How video marketing can help build your brand

December 10, 2019

Two of Plotto’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the latter.

Uncover meaningful insights with PLOTTO's analytics

October 30, 2019

So you’ve created an online video survey, collected your responses, and you’ve got a pile of videos to sift through. At this point you might be thinking: great result, but what does it all mean?

8 ways to use video research and improve your business

September 23, 2019

If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the right place.

7 creative ways to use video in research findings

August 19, 2019

It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the person it has come from saying it?

How to come across well on video

July 17, 2019

So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you start gathering video responses, you need to decide how you’re going to do the asking.

Smartphones make for smarter research

June 11, 2019

The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.

Case study: Video reaps rewards in agriculture

May 13, 2019

When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.

Case study: Video clinches win in Innovation Challenge

May 5, 2019

Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.

Seven of the Best Market Research Podcasts

February 23, 2019

We had a look at podcasts a couple of years ago on this blog and, with time at a premium for all of us these days, we thought it would be worth having another look at what’s out there to keep you informed and entertained on your commute, in your lunch hour or while you’re doing the housework.

What’s new in tech for 2019?

January 28, 2019

A glimpse of what you can expect this year in the world of tech.

Happy Holidays!

December 19, 2018

Happy Holidays! A round up of the hot topics in video surveys and video storytelling this year.

How video testimonials can boost brand power

November 27, 2018

The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.